Custom Courseware Review Guide

Custom Courseware Review Guide

Interviews & Insights

Conversations with the people who buy, build and evaluate enterprise learning content. This section is being prepared, and nothing has been published in it yet.

Nothing is published in this section yet

We have not conducted or published any interview. Rather than fill this page with invented experts, invented quotations or placeholder names, it sets out the formats we will use, the rules we will hold ourselves to, and the topics we intend to cover first.

If you would like to propose a topic, or volunteer to be interviewed, use the contact page. If you represent a provider and want a sponsored interview, see the note below and read the sponsorship policy first.

Interview formats

Six formats, each with a defined audience and a different question. A conversation belongs in the format that fits what the speaker actually knows.

Executive Interviews Who: Chief Learning Officers and heads of learning and development. What we ask: How the content function is organised, what it is accountable for, and where it sits relative to procurement.
Practitioner Interviews Who: Instructional designers, content operations leads and learning experience specialists. What we ask: How the work is actually done — review cycles, tooling, handoffs, and the parts that rarely make it into a case study.
Vendor Expert Interviews Who: Provider-side specialists willing to be identified and accountable for their answers. What we ask: What they genuinely do well, and where they think buyers misread the service. Published with a sponsorship disclosure where one exists.
Business Case Interviews Who: Buyers who have run a content programme through scoping, production and rollout. What we ask: What was decided, what it cost in time and money, and what they would do differently. Evidence status is declared, exactly as in the business case library.
Virtual Interviews Who: Anyone who cannot travel, or prefers a remote conversation. What we ask: The same editorial standard, recorded remotely. The format changes the logistics, not the rigour.
Podcasts & Audio Who: Speakers comfortable in an audio-first format. What we ask: Conversation-led rather than question-led. Audio is not a transcript with pictures — it is edited for listening.

The interview template

Every interview in this section uses the same structure, so a buyer can find the useful part quickly and an editor can check completeness before publication.

What each published interview carries

  • A title that states the subject, not the format
  • Interviewee name and their verified role
  • Organization
  • Relevant expertise — the specific area, not a job description
  • Publication date
  • Interview format, and whether it was recorded live or remotely
  • The business problem being discussed
  • Questions and answers
  • Key takeaways
  • Practical recommendations a buyer can act on
  • Related categories and vendor profiles
  • A relevant call to action
  • Sponsorship disclosure, where one applies

Proposed topics

These are subjects we intend to cover, not interviews that exist. They are listed so readers can see where the section is heading, and so potential speakers can recognise their own situation.

Proposed interview topics, formats and speaker roles
Proposed topicIntended speakerFormat
How a learning team hands off to external production without losing the content Head of learning content, enterprise software Executive interview
The real cost of change requests, and how to scope them out of a fixed-price bid Content operations manager Practitioner interview
What an accessibility obligation actually changes about a production workflow Learning accessibility specialist Practitioner interview
What buyers get wrong when comparing instructional design quality Instructional design lead Vendor expert interview
Deciding whether a legacy course library should be converted, rebuilt or retired Learning technology manager Virtual interview
Running a compliance programme where the regulator may audit the training record Compliance training manager Business case interview
What localization costs when the source content is not built for translation Localization programme lead Executive interview
How to brief a production partner when you have never bought content before First-time content buyer Business case interview

Status: proposed. No interview has been recorded for any topic above, and no person has been approached or named. Topics change as the editorial calendar develops.

Sponsored interviews for providers

Providers may pay for an interview to be produced and published. We will do it, and we will label it. The label appears on the interview itself, not in a footnote.

  • Payment buys production and placement, not the conclusion. A sponsored interview cannot carry a favourable verdict we did not independently reach.
  • The interviewee must still be who they say they are. Role and employer are verified the same way as an independent interview.
  • Questions are editorially controlled. We may decline a question, and the sponsor may decline an answer — but a declined answer is disclosed as declined.
  • Claims are classified. A result described in a sponsored interview carries an evidence label like any other.

See the sponsorship and advertising policy for what money cannot buy on this platform, or the sponsorship options for packages.

Propose a topic, or volunteer

If you have a business problem you think other buyers would recognise, or you work in this field and would rather not be on a stage, a written response is equally welcome. Tell us what the real question is.